Paula Deen Riding things originated from a photograph of Paula riding a fellow food network chef Robert Irvine at the south Beach Wine and Food festival the event was put on YouTube, as well as a video posted of Paula Deen riding her co-star. Within 24 hours two colleges students named Nick and Robbie launched a tumblr page of the original meme of Paula Deen riding a stick of butter.
This image soon became known as the meme “Paula Deen Riding things”. The site also featured three templates that would allow anyone who visits that chance to create their own “Paula Deen Riding Things” meme. The site quickly gained popularity and users started to create Paula Deen Riding all kinds of pop cultural figures and event. How the meme works is that an image of Paula Deen riding is placed on anything and anyone. The image has also been animated to Paula Deen riding characters in movies and cartoons in a scene. There are three images to choose from Paula Deen holding a glass of wine the other two with her yelling and smiling.
The meme got mainstream coverage when in March 2010 the Rolling Stones photo shopped their own image of Paula Deen riding a silver rocket while holding onto her wine glass. Over a span of time Paula Deen Riding things was featured on various magazines, Internet sites, news channels, talk shows and more. The highest degree of popularity was from the end of February 2011 to early May 2011 according to google insights. The meme has not generated any other successful memes such as Paula Deen Riding things.
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